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GHTC - 2022 TOPICS / THEMES

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To achieve the GHTC – 2022 goals, academic research papers and presentations, are invited to testify the intellectual vibrancy of the conference. The same will be complemented with key industry practitioners, who will highlight industry trends and research gaps from a pragmatic and applied perspective. The themes identified for the conference will divulge the global trends in experiential marketing and management of tourism/hospitality products/services. Therefore GHTC - 2022 is proposed to cover wide themes that could correlate to research with Marketing and its allied areas and invites submission of papers on Themes and Sub Themes (but not limited to):

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• Advertising and IMC

• Artificial Intelligence (AI), Augmented Reality (AR), and
  Virtual Reality (VR)

• Big Data, Marketing Analytics and Research Methods

• B-B Marketing

• Branding and Brand Management

• Blockchain, Internet of Things (IoTs) and Marketing

• Consumer behavior

• Consumers in the Age of the Internet

• Digital Marketing

• Diversity and other allied areas Inclusion

• Ethical Marketing

• Green Marketing

• Innovation and new product development 

• Marketing in cross-cultural and multicultural contexts

• Marketing Pedagogy and Education

• Marketing Strategy

• Mobile Marketing

• Public Policy, Sustainability and Social Responsibility

• Retailing and Omni-Channel

• Rural Marketing

• Services Marketing

• Social Media Marketing

• Sustainable Marketing

• Travel, Tourism and Hospitality Marketing

• Marketing implications of above in relation to North - East India Tourism

• Consumer values types and their influence on experience memorability

• Consumer experience in multichannel decision-making

• Consumer value types and customer experience management in tourism, hospitality and event

• Influence of ICTs, social media, Virtual Reality and Augmented Reality on experience design and consumption

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